Why we exist.
Built for the long run.
EnduroLiving is a system for those who train hard, recover deeply, and live with intention.
Born on the trails of the Cleveland Way and the wild edges of the North Yorkshire Moors.
Founded by an endurance athlete and experienced entrepreneur, it began with a simple idea:
What if recovery was as structured as training?
What followed was the EnduroIndex™ — a clear, daily system for training, rest, supplementation, and mindset.
Today, it’s more than a score — it’s a movement.
Nature is the Lab. You are the Test.
We believe performance and longevity don’t live in conflict — they thrive together.
EnduroLiving is where data meets dirt trails, where cold water sharpens the mind, and where sleep and strength are treated with equal respect.
Every protocol we build, every product we create, and every membership we offer is designed around one idea:
Your body already knows. The EnduroIndex™ helps you listen.
EnduroIndex™
Your Daily Score. Your Performance Guide.
Each morning, you input a few key data points — HRV, reating heart rate, sleep length, sleep quality score, and prior day strain.
Your EnduroIndex™ score tells you where your body is at (1–5), and what to do next — from training protocols to recovery tools, to the exact supplement stack or shake your system needs.
Our Mission.
This isn’t just about trail runs and cold plunges.
It’s about helping people avoid burnout, rediscover nature, and build strength that lasts for decades.
We want to shift how people think about recovery.
Make daily decision-making effortless.
And remind people how good life feels when your body and mind are in sync.
“It’s the only wellness system I’ve ever stuck with. Every day I know exactly what to do — no guesswork.”
— Founding Member
FAQ’s
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EnduroLiving is a performance wellness brand designed for high-achievers who want to train smart, recover deeply, and live longer. We combine data from your body (like HRV and sleep) with recovery rituals and outdoor movement — grounded in science and nature.
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The EnduroIndex™ is a daily score (1–5) that tells you how ready your body is to train or recover. It’s based on data from your wearable (or manual check-ins), and it guides your protocol, supplements, and even which drink to grab at the EnduroBar if you visit us at The Outpost.
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We’re built for people who want structure, simplicity, and performance — entrepreneurs, ex-athletes, and high performers who care about longevity and living intentionally.
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Not at all. You can manually input your sleep, energy, and recovery data. If you do use a wearable, it simply helps automate the process.
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Core members get daily EnduroIndex™ scoring, recovery and training guidance, member discounts on EndruoStack supplements and one EnduroBar drink per week, access to trail runs, and entry into our monthly challenges.
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Yes. We offer full digital membership options. You can still receive daily protocols, EnduroStack recommendations, and participate in challenges — from anywhere in the UK (or beyond).
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The Outpost is our physical space where you can cold plunge, sauna, red light, sip a recovery shake, and follow your personalised daily protocol — all based on your EnduroIndex™ score.
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Our EnduroStacks are functional, clean blends tailored to your recovery state. Whether you need to reset, focus, or perform, we’ve created daily stacks (like Clarity, Momentum, and Ignite) that match your body’s readiness.
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No — this is for anyone who trains, recovers, and wants more from their health. Whether you hike, lift, walk, cycle, or simply want to feel better each day, our system adapts to you.
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Join the waitlist for early access, or sign up for our next Trail Reset Challenge. You’ll get access to your EnduroIndex™, daily rituals, and a clear plan for building endurance and longevity from day one.
Unlock your early access…
Sign up for updates on the launch of EnduroLiving, and be one of the first to gain access.